Branding and
supporting materials

Redesign of logo and promotional materials alongside photography.

A brand redesign for Manor Park nursing home gave me the opportunity to design for those suffering from dementia. Everything was created with the residents in mind and thoroughly researched.

Lowercase fonts and bright colours are both design features those suffering with a dementia find easier to see. Supporting imagery was a very important aspect as it makes the copy easier to understand. This led to me taking suitable photographs for the homes brochures and internal comms.

It was very important to Manor Park that each resident feels happy and welcome, the photographs taken and the bright colours were used to represent this.

Whilst creating the branding and promotional material I also made Brand Guidelines for the client, this contained the type of language to be used.