Winter content
for The Body Shop
Email and social assets for The Body Shop winter campaign
The winter content for The Body Shop is divided into two batches: your face match and winter skincare.
First batch: Your face mask match.
In this batch the focus is on showcasing real customers and users of The Body Shop products.
I used playful imagery inspired by dating apps to engage with its audience. The focus is on showcasing real customers and users of The Body Shop products. Social media posts feature Gifs to increase performance and engagement, and enhance the ‘Match’ feeling, creating a fun experience for viewers.
A quiz was used on stories to create increase interactivity, known to increase engagement. This then encouraged the user to see product recommendations on the next frames.
Second batch: Product recommendations for winter skincare.
The second batch of content revolves around recommending products from The Body Shop that are ideal for protecting the skin during the winter season. These recommendations aim to guide users in selecting the right skincare products to combat the harsh effects of winter on the skin.
I utilised organic colours from its guidelines, incorporating pops of colour to capture the audience’s attention. I aimed to strike a balance between the playful energy of The Body Shop and a polished appearance that communicates the professionalism and reliability of the products.
To build intrigue for the user I included numbers for each product, encouraging to the user to keep watching to see all the top pic
