A Friendly Voice

Banking can be tricky, and trusting a bank can potentially be even harder. Making information easier to digest for customers and clients was a task I undertook for Barclays Partner Finance. The initial request was for an article demonstrating how to increase your customer base by offering 0% financing and creating case studies from success stories.

I suggested additional social media assets to promote the article, utilizing bite-sized statistics to grab the readers’ attention. These suggestions were well received by the client and were subsequently rolled out.

My role in expanding the assets for Barclays Partner Finance included developing case studies.
I adhered to brand guidelines while crafting a visually engaging composition